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Ten21 Recording Studio Interview

By Interviewer at 11/24/09 16:19

Name of your website?

Ten21 Recording Studio

Your name?

Sean Kenny

Your Location (city, etc)

Maidstone near London

Please give us a short summary of your website?

A Protools HD equipped professional recording studio in Kent, near London with top quality equipment and expertise to produce everything from master quality audio to high quality band demos. The studio is run by players for players in a very friendly, helpful and informed atmosphere.

What inspired you to launch your own website?

The internet is the place to be. It has revolutionized the way we do business. Particularly the music business. It's given the music business a big wake up call and even calls into question it's existence. It has democratized music - ie anyone can do it but with democracy comes mediocrity -ie anyone can do it. One thing's for sure, the digital revolution has only just begun.

When did you launch your first website, and what was it?

2002 I launched http://www.ten21.biz

How did you decide on a name for your website?

I liked the idea of a number.

What makes your website different from other, similar offerings?

The quality of the audio and the quality of the pictures

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Keep it for income

How does your investment of time and money balance against your success?

It's a slow burn, reputation is everything and takes time to build. It's building

If you had an unlimited development budget for development, how would you change your site?

More informational videos to help prospective clients

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes

What unexpected costs and headaches have you had to deal with?

SEO optimization and marketing

What has been your biggest challenge?

SEO optimization and marketing

What method has been most successful for promoting your website?

Word of mouth

How has running your website differed from your expectations?

It hasn't

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

7 years and it will continue indefinitely

What is your website address?

Ten21 Recording Studio

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