Name of your website?Mastering Matters.com
Your name?
Bob Harvey
Your Location (city, etc)
Port Huron
Please give us a short summary of your website?
Our website is a place for musicians from around the world to be able to get their finished recordings mastered in a way that they will retain their unique identifying sound. That's why our motto is 'Make your sound your own'.
What inspired you to launch your own website?
The lack of care given to the small musicians music. Many sites say they will master your song for a small fee, but in reality do little more than max the volumes using compressors/limiters. We sit down and listen to the songs, talk with the artist, and start with small samples until we home in on exactly what the artist is hoping to accomplish with our service. We focus on giving them their own sound, but making it sound as good as we can.
When did you launch your first website, and what was it?
My first website was my own individual website, about six years ago. I've built many websites since. That's another service we offer. If you need a website to support your recordings we'll build that too!
How did you decide on a name for your website?
I once read a question asking 'does mastering matter' and the obvious answer just seemed like a great name for a mastering service.
What makes your website different from other, similar offerings?
Our focus on making the artist happy. We don't try to tell the artist how it should sound. It's their art and creation, we try to help make it the best it can be, at an affordable rate.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
To grow the venture into a profitable service while maintaining our focus on pleasing the artist.
How does your investment of time and money balance against your success?
There is a lot of time and effort invested into the site, the studio, and the mastering. Because we are relatively new, even though we have references from around the globe we are still very focused on getting e great reputation, and put that ahead of the profit margin.
If you had an unlimited development budget for development, how would you change your site?
More Stuff! Audio equipment is constantly evolving and can be quite expensive to acquire and maintain.
If your site got really big, really quickly, would you be able to keep up with the demand?
I believe so- I have networked with other mastering engineers in Canada and Europe, so I can get help as I need it should the need arise. We often work together on projects now.
What unexpected costs and headaches have you had to deal with?
Sound proofing- more expensive than I thought.
What has been your biggest challenge?
Getting started and getting the artists to try us. Once that happened things seem to be steadily increasing.
What method has been most successful for promoting your website?
SEO work and referrals from satisfied artists.
How has running your website differed from your expectations?
Time spent on SEO work became quite involved.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
Been running for a couple years and will continue indefinately
Replace this with a question of your own
Thanks for the interview
What is your website address?
Mastering Matters.com
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